Mobile advertising without furious people and legal issues.

Mobile advertising is going from strength to strength lately. Or so they say. A recent BIGresearch study shows that consumers are not of the same opinion about it as marketing providers. 67% don’t like text ads, 60% don’t like voicemail ads, and 60% don’t like video ads. They just don’t like being constantly bombarded with shells of information they don’t need. But what’s that? Seems like Vodafone could care less, sending messages all over the place having forgotten to include unsubscribe function in their SMS. That’s why they are missing $110,000 in their pockets for being a little bit pushy. People don’t want their personal things to be used for the needs of others. They become angry. Don’t make them angry or you’ll lose money.

What else are there that marketing providers are missing? “How much money we’ll allocate for mobile marketing this year?” you are asking yourself. Now don’t look at it as one more way to advertise your products or services. Don’t use it as an alternative to TV, Internet, radio, and outdoor advertising. Be broad-minded. Look at your whole marketing campaign and use mobile technologies to unite all parts of it.

If you don’t want to be an ugly Quasimodo look-alike for your customers read on. Eyeline Call2Service is a solution for mobile advertising that provides a low-pressure way of interacting with your customers via mobile phone as well as keeping them engaged. You make them an offer and now they decide whether they want it or not. They are now controlling the situation and they are doing it for free. But you are also controlling it better than ever. Let’s have a look at how it works.

Let’s say you sell cars. You have a TV and outdoor advertising campaign going on. You place a 5% discount offer and a service phone number under it on both TV commercials and outdoor stands. Your interested customers call your number (call is free of charge) which can be automatically saved in their phonebook and get an SMS message with 5% discount which they will show to you when they decide to buy a car. There is no voice communication. They just need to dial a phone number. Oh, there is also the address of your web site in that SMS they got. So now they can explore your product in details. By the way, you can place different phone numbers on TV, stands and radio ads and see where the most of your customers are coming from, thus eliminating unnecessary expenses.

Look further. You may set that the customers will get a USSD menu instead of just SMS. There they will have several options such as the above-mentioned 5% discount coupon and a possibility to subscribe for your news and offers. They will do it voluntarily if they want. And of course there is an unsubscribe function. Now they are feeling warm and fuzzy inside. There is no reason for you not to feel warmth spreading all over your office too. You now have phone numbers and loyalty of your customers. And all these are achieved in a very delicate manner.

Now let’s sum up what you get by using Call2Service:

• Your customers are now engaged. This develops base for further interactive marketing without legal issues.
• Transparent metrics. You see from what media your customers are coming from and how many of them are responding to your ads.
• Integration with media. Mobile advertising is no more feeling lonely. It’s now an integral part of your marketing campaign.

Now you are not so cheeky with your clients and you get a couple of cool marketing tools on top of that. Stay tuned for more.