Attention Data – What It Is and Why It Matters
The Attention Profiling can be extremely useful for Mobile Services Personalization. As the majority of mobile devices still lack the convenience of desktop systems (display size, no keyboard) digging in tons of mobile content or search results is really pain in user’s neck. APML can help shrinking those massive data to those possibly most relevant to what a particular customers needs.
The concept of APML is that it allows you to share your “attention profile” data with other users, organizations or programs in the same way you might share your OPML file with someone.
APML provides a standardized way to collect and rank your attention data, then, in such a way that the information gathered is useful to the sites and services you use on the web, that they might better provide you with tailor-made information and content that suits your particular needs.
APML provides a means that you could personally take control of your information in a consolidated file, to use where you see fit to your own ends and benefit. And at the same time advertisers and content providers are given a much clearer picture of what might interest you, saving you the hassle of wading through irrelevant interruptive marketing, and being presented with information and offers that might very well be worth your taking a look at.
Source: masternewmedia.org
Sell Your Application on InsideFacebook
August 1st, 2007
InsideFacebook will now be accepting FREE listings for Facebook applications for sale by developers!
With Facebook application acquisitions already happening at a rapid pace (many more have not been announced), my intention with this service is to enable a broader marketplace that will help the hundreds (now thousands) of Facebook application developers gain access to a larger community of investors and entrepreneurs, and help investors gain access to a larger group of developers and opportunities.
By listing their applications for sale using the instructions on our Sell Your App page, developers will be able to solicit offers from interested parties.
Travel Resources Media Coverage
- The Times Online Travel website of the week
- The Times Online 50 best travel websites of 2007
- BBC Click Webscape
The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
Mobile Advertising Guidelines
MMA* Guidelines
http://www.mmaglobal.com/mobileadvertising.pdf
dotmobi supports mma’s mobile advertising guidelines
http://mtld.mobi/node/443
AIMIA** Mobile Advertising Display Formats Best Practices & Guidelines
http://www.aimia.com.au/i-cms_file?page=3434/AIMIA_Mobile_Advertising_Aug07.pdf
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* Mobile Advertising Association
** Australian Interactive Media Industry Association
Social Networking is 2x Bigger Internationally than in US
ComScore analyst Gian Fulgoni has shared some interesting data on social networking abroad. Among the findings, Fulgoni notes that there are actually more social networking users (as measured by unique visitors) in Asia-Pacific (where Friendster leads) and Europe (where Bebo leads) than in North America. Read more
Source: mashable.com: SOCIAL NETWORK NEWS
Google AdWords on WAP
AdWords are the paid-for links that you see when you search the web using the Google search engine. Google also offers a mobile version of this service. Mobile ads are shorter text-based AdWords ads that appear when users search Google from a mobile device. When users clicks on your mobile ad, you can send them to your mobile web page or offer them the option to connect to your business phone. Mobile AdWords can easily be enabled within you existing AdWords settings. You can find instructions for doing this on the Google site: adwords.google.com
The table of contents for Google’s ad services for mobile can be found here: adwords.google.com
Source: Mobile advertising: how to monetize your mobile site
More Travel 2.0 Web Sites
Additional link and resources
Tripit.com – online itinerary. Cool.
BootsnAll, Gusto, Real Travel, TripTie, Virtual Tourist, WAYN, Wikitravel and World66 are just a sampling of the proliferation of community sites where users share itineraries, adventures and other travel information…
2007 Best Travel Blogs
Travel Better blog is running a “Best Travel Blogs” contest.
Read more
White Label Social Networking Platforms: Comparison
From techcrunch.com review
we found that Ning provides the best platform for getting up good-looking, sophisticated social networks with minimal effort.
KickApps provides the best platform for integrating social networking components into existing websites.
CrowdVine and Haystack are viable options for organizations that are looking for simple social networks to improve personalized communication online.
CollectiveX is most suitable for existing groups that want to collaborate online.
And GoingOn provides a promising hybrid solution with capabilities shared by both Ning and KickApps.
More details on each are below.
