First Steps of Mobile Advertisement in Russia
Source: http://cnews.ru, 03 April 2008
According to experts Russian mobile advertisement market will comprise at most 2% of the total world volume in 2008. Market analysts expect that advertisement from “big” Internet will become mobile although mobile Internet still lacks user-friendliness.
Russian Mobile Market in 2007
Source: http://world.procontent.ru/node/152
Highlights:
Mobile internet use increased 25% to 20,5 mln. users
Mobile internet paralleled mobile services in revenue
Mobile VAS contributed 13,5% of overall cellular market revenue in Russia
