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Сollection of world-wide tourism and travel marketing best practices
The book titled “Tips from the T-List” is a collection of the best posts from T-List bloggers from around the World. The audience for the book is executives, marketers, and decision makers from DMOs, tour operators, and large intermediaries from across Canada. e-versions of the book have been made available for the Travolution conference in London and the Web-in-travel conference in Singapore.
The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
"Trademark Tips for Your Web App"
“Trademark Tips for Your Web App”
[excerpt]
Summary
Generic trademarks should never be used. Merely descriptive trademarks should be avoided because to be protectable you have to prove that the public has come to recognize the trademark as an indicator of source and not as merely being a description of the goods. Suggestive, arbitrary and coined terms are therefore desirable from a strength standpoint.
see also:
10 company name types on TechCrunch: Pros and cons
