Mobile, Context, and Conversation Are the New Marketing Realities
Ventana Research, a benchmark research and advisory services firm specializing in Perfomance Management, Business Intelligence, and Information Management casts its vote in support of mobile phone as a way to establish a productive dialogue with clients. When is the sale most desired? Obviously when a person needs the product or the service the most, right after a thought has come to the mind. Read more
Nokia to Release Pedestrian-friendly Version of Maps
“The world’s largest mobile phone maker, Finland’s Nokia, said a pedestrian-friendly mapping system will be available some time in 2008 as part of the company’s mobile phone navigation offering. “The next step is pedestrian navigation, where we can show bridges, paths through parks, or even subway entrances,” said Nokia’s Michael Halbherr, director of location based experiences.
Halbherr said Nokia’s mobile navigation program has been built up over the past two and a half years, and has “millions” of customers. While global position satellite, or GPS, is only available on several phones at this point, “eventually, all devices will have it,” he said. Although accessing GPS is only possible outside, a hybrid using a technology that would allow indoor coverage, such as Wi-Fi, a wireless Internet connection, will eventually become available, Halbherr said.
Nokia wants to diversify its product portfolio from mainly handsets and is looking to be known as a software and services provider as well”.
