Mobile Marketing
Eyeline Communications has been developing mobile marketing tools (such as infrastructure solutions for mobile operators and mobile services) using the following 9 guiding principles:
1
No Spam. Mobile technologies designed by Eyeline are spam-free. We stand against the use of unethical and illegal forms of mobile promotion. Mobile phone is the most personal communication channel hence spam and obtrusive messaging have no place on it.
Applications:
- ArrivedOK – your personal flight arrival tracker. Try now!
- Eyeline Mobile Coupons. Don’t waste your money on irrelevant advertising. Convert calls into sales.
- Mobile Self-Service. Solve the after-hours problem. Reduce operating costs. Deliver complex data.
- Authenticity Control System is a mobile service designed for verification of product authenticity.
- Availability Check is a mobile service designed for on-spot check of availability of goods and services.
2
Engagement. Eyeline’s approach to mobile marketing starts with “initiation of mobile channel” by involving a user in communication with the service. The user not only stays engaged but is also more open for more communication.
Applications:
3
Context. Mobile tools developed by Eyeline organize marketing campaigns around particular contexts. This way your campaigns achieve maximum efficiency because advertisement stops to be an annoying intrusion and becomes a useful extension to the service.
Applications:
4
Simplicity. When we are developing infrastructure technologies for marketing we assume that the service should be understood by any person. We mean any person who owns a mobile phone and knows how to make calls.
Applications:
5
Personal Interface. The client should own the method of communication with the service, be it SMS, WAP, USSD, Web and so on.
6
Measurability. Mobile marketing should give tools for assessment of efficiency of each marketing campaign using various criteria.
This functionality is provided by:
7
Convergence. Mobile marketing shall easily be integrated into existing marketing strategies. For example, a mobile component should be integrated in a billboard or a magazine. Consumers who see such an ad should be able to call the advertised phone number and receive details of or discounts for the advertised product.
Applications:
8
Personalization. Advertising should be relevant and have a personal touch that can only be achieved by learning user’s preferences, behavior, gender, age, region, etc.
This functionality is provided by:
9
Interactivity. Interaction develops and supports the mobile channel that you have just built with your client.
This functionality is provided by:
