New research on how and why people use mobile social networking.
BuzzCity worldwide survey conducted with users on its ‘myGamma’ portal showes:
[cited]
Mobile social networkers are addicted to their sport, with 90% accessing the service more than once a day. In fact, half use the service at least five times a day. For the majority of users (62%), each session lasts between 30 minutes and one hour, which shows that most mobile social networkers access the site long enough to check messages from friends and see what their group is up to. In Thailand, nearly three quarters of respondents spend more than one hour online in any one session, while in the US one in five logs on for less than five minutes.
35% of members have made a purchase online: “What we find really exciting is that members not only use the service to network, but also to buy goods and services. This augurs well for our advertisers and merchants, who will benefit from the influence of social networks on members, and the power of referral and recommendation.
