Mobile TeleSystems Chooses Eyeline Communications Customer Self-Care Solution to Cover Its Entire Network in Russia

Previously deployed in MTS-Siberia, Eyeline Ads-n-Balance enables both pre-paid and post-paid subscribers to check their balance via a single SMS and USSD service number and provides balance reporting in national languages.

The solution is powered by Eyeline Sharp Ads – an intelligent mobile advertising platform that allows an operator to place ads into the response messages to its customers. “Eyeline Ads-n-Balance not only helps the operator to improve end-user experience and significantly lower customer support costs,” says Andrey Deriabin, Director Business Development at Eyeline. “It also provides an opportunity to utilize the familiar service as powerful information and advertising channel that delivers messages to the million-sized audience every day.”

A leading provider of USSD services and solutions, Eyeline Communications earlier deployed the mobile self-care Portal *111# for Mobile TeleSystems, which enabled the consumers to manage and top up their accounts, transfer balance, change tariff plans, add features etc directly via USSD interface on any mobile device without the assistance and high costs associated with personal customer care, WAP, or an IVR.