Eyeline Authenticity Control System

Overview

Eyeline Authenticity Control is a mobile service designed for verification of product authenticity.
The service is used in retail trade, especially for luxury, branded, and medical items. A customer can easily verify authenticity of a product by calling an advertised phone number and entering the code printed on the packaging.

A wholesale customer can also benefit from knowing the origin of supplies.
Eyeline Authenticity Control also allows authenticity control of:

• documents (certificates, licenses, patents, permits, passes, IDs, decrees, bills, invoices, consignment papers and so on);
• responsibilities (power of attorney; decision, representation, access, signature rights);
• relevance (e.g. whether this battery is the right fit for your cell phone).

How Does It Work?

How Does Eyeline Authenticity Control Work for the User?

1. The User places a call from mobile phone to a toll-free number (it can be an 800 number or a number in international format like +1-207-123-4567)
2. In response to the call, the User receives a menu
3. The user chooses an item
4. Inputs the authenticity code
5. Receives a verification response

Authenticity Check

Mobile Marketing

What Else Can You Do with the System?

The system opens up a channel for supplier to start direct marketing communication with the customer. The supplier gets a mobile phone number of the customer that later can be used in mobile marketing. The customer gets information about the product, the supplier, and the current promotions (coupons, special prices, and offers).

For example, the marketing channel can be used:
-To deliver information about new arrivals, current and planned special promotions,
-To deliver invitations, coupons, discounts, bonuses to the mobile phone of the customer,
-To sign up the customer for future special offers,
-To host lotteries, contests, and other interactive events.

Case Study

Where is the System Installed?

The system is already used by Stolichnaya vodka manufacturer – Kristall factory – to verify vodka authenticity around the globe.