Eyeline Mobile Coupons

User Benefits

Benefits for the end user:

• Simplicity: no need to cut out or store printed coupons.
• Presence: mobile phone is always with you. You will not forget it as it can happen with discount cards or cut-out coupons.

How Does Eyeline Mobile Coupons Service Work for the User?

1. The User sees advertisement with a Phone Number to receive Coupons.
2. The User calls this Number from mobile phone and receives an SMS-Coupon in response.
3. The User redeems the SMS-Coupon at a shop by giving the Coupon’s code.

SMS-Coupons service

Overview

Eyeline Mobile Coupons is a mobile service designed for simple delivery of coupons to mobile phones.

Interaction with the customer is initiated by a simple phone call. The call is free of charge for the user. If necessary for the Service, the call can be placed from anywhere in the world. The number can be a 800 toll-free number or a number in international format like +1-207-123-4567. Several numbers can be used to track calls from different media sources (i.e. printed banners or radio)

Business Benefits

Eyeline Mobile Coupons key benefits for retail business are:

• effectiveness: response rates to mobile coupons campaigns are 10-15 times higher compared to traditional printed campaigns
• target audience coverage: with our solution you can reach your customers regardless their mobile carrier or phone model
• cost reduction: delivery is not limited by printed materials. You can cut costs on printing and mailing. And you pay only for requested and redeemed coupons. You don’t pay for coupons delivered to people not interested in your product.
• sales generation: immediate user engagement. You get in touch with people interested or thinking to buy
• direct communication with your customer: you receive detailed information about marketing campaigns including client profiles, time (and possibly place) of coupon receipt and redemption. You may build a history of preferences of a client using data from several campaigns and address your clientèle with personalized offers.
• security: You are protected against abuses from your clients as well as from your sales agents. You are able to track the whole sales process, starting with coupon request up to coupon redemption and even further, to the coupon usage history of a client
• built-up brand loyalty: award your loyal customers with discounts

Initiate Dialogs

Other possible scenarios

Interaction with the user can be enhanced by USSD technology which allows for dialogues in response to the call. Therefore, when the user calls the number, the user gets a USSD dialogue instead of outright SMS. The dialogue can engage the customer, offering, for example:

1. Get Coupon
2. See Offers
3. Win Prizes
4. Subscribe
5. Contact

which is a menu as seen by the user on a USSD session. If the user selects 1, SMS-coupon will be delivered. If the user choses 2, all current promotions will be displayed and the user can choose another offer. With 3 the user can, for example, sign up for a contest which results in prizes. In 4 the user subscribes to future offers. Option 5 gives the user information about store locations and open hours.

This scenarios can also happen based on SMS / WAP or Java. Important is that your client gets his coupons, no matter if he/she uses a Blackberry or Nokia, if the carrier is Vodafone or T-Mobile. You run the coupons campaign, we care about delivery.

Mobile Marketing

As always with Call2Service, the supplier gets a mobile phone number of the customer that later can be used in further marketing communication. If you need customer loyalty, build it with every consequent offer of mobile coupons.

Contact us and let us help you.

If you use mobile coupons, every dollar spent on advertisement buys you a measurable result!