Global Warming: So It's OK to Ignore It?
Just read (again!) about global warming. Although this year is unusually cold, scientists say it is masking the reality of being one of the 10 warmest years. Well, here in Novosibirsk we do not feel that warm — for the second week in a row we have -25 to -30C temperatures with cars failing to start and very uncomfortable conditions on the streets despite sunshine.
Amidst all that, I was really shocked to see GSMA ignoring our application for Green Award (and pocketing $600).
May be it just happened that we have build the most efficient SMS/USSD center. It sends 180,000 SMS using the power of one light bulb. Think about it.
But they say it does not matter? Does it matter less than these…???
Smart Communications: Alternative Power for Cell Sites program
Nokia Siemens Networks: Environmentally Sustainable Business (ESB) initiative
Vodafone: Reducing Network Energy Use
Alcatel-Lucent: Eco-sustainable Communications Transformation
Telenor: Climate Change Programme
Is it because we are small?
People are using SMS more and more, it’s the second communication mode to voice. And making it more efficient — and showing the world that it matters — is not helping the industry BIG TIME?
What are the aforementioned initiatives? I dearly hope they will make some impact. But the change should start from the small with the biggest impact. From something SUSTAINABLE because it makes everyone to save (every SMS will burn less coal in India and China). From equipment being efficient, like Sun’s. From programs which do their job consuming less resources. Not some “initiative” which will probably require more resources than it saves.
I am by training an economist. And I understand that if the price of green is yet small, people pay it and screw the world. But our center is also one of the cheapest. What we were looking for was some help with promotion which, by the way, would have saved as much electricity as 164 Europeans (already energy conscientious) consume per year.
But the black box of GSMA judges just chewed us up and spat with delight! Shame.
Green SMS and USSD Centers
There is a lot of talk nowadays about being Green (because of the climate change) and now also about being cost efficient (because of the world financial crisis).
So the question is: how efficient is your SMS/USSD center/gateway?
See what people are answering: http://www.linkedin.com/answers/technology/information-technology/telecommunications/TCH_ITS_TCI/358022-7613196
And cast your vote!
Speaking of voting: Congrats to Obama supporters!
