How to Make Sure USSD Services Spread Like a Wild Fire? Continued.
Take the most out of this amazing technology — USSD — and avoid potential pitfalls. A long and heated discussion on LinkedIn about obstacles to a faster uptake of USSD, has yielded the following list of potential and fake “issues”. Let’s continue assessing them.
3. “Sloppy interface”
Assessment: MINIMAL
Resolution:
1) Use it as an entry point to other “picturesque” interfaces
2) Text interface works fine on any phone
3) Easier to work with (“Google chose text vs. banners”)
4. “No standardization”
Assessment: MINIMAL
Resolution:
1) USSD is defined by GSM standards
2) USSD gateways (centers) are usually connected through a standard protocol like SMPP
3) USSD services and applications are often supplied with USSD center
How to Make Sure USSD Services Spread Like a Wild Fire?
Well, take the most out of this amazing technology and avoid potential pitfalls. A long and heated discussion on LinkedIn about obstacles to a faster uptake of USSD, has yielded the following list of potentially hard and easy issues:
1. “Difficult to remember USSD codes”
Assessment: MINIMAL
Resolution:
1) Use a single point of entry for all services, like *111#
2) Send a Help SMS with all codes upon the first access of *111# or when selecting “Help”
3) Don’t use *–# numbers, use real numbers (contact us to learn how) Read more
