WAP Problems
1) Marketing Bluff
WAP has been marketed as “Internet on your phone”. A simple demo of a WAP site could easily prove that it is quite an overstatement.
For many people there is no “second chance”. Lured by the marketing fluff, they looked at WAP. Realizing the bitter reality they will never come back to what they saw. Read more
WAP Use Cases 2
As a rule WAP sites do not use much graphics because of a small screen of mobile phone. Therefore, a typical WAP site is a list of well structured links which help a user to find information she is looking for. A good WAP site has:
• Well structured content
• Well organized navigation (a user should be able to return to the previous page, etc.)
• Simple and phone-oriented addresses
• Minimized input of text
Possible WAP applications:
• E-mail
• Online, real-time, multi-player games
• Stock trading
• News:
Breaking News
Stock Info
Weather
Sports
• Entertainment:
Downloadable horoscopes, cartoons, quotes, advice
Gaming and Gambling
• Travel:
Schedules and rescheduling
Reservations
Location-based special offers and sales
Financial services:
Account management and billing inquiries
Bill-paying
Funds transfers
• “M”-Commerce:
Shopping on the go
Instant comparison shopping
Impulse buying
How to Use WAP to Make Money?
Source: procontent.ru
Compilation: Julia Ryzhkova
Unfortunately, WAP is a subject of many preconceptions. For instance, in public opinion, WAP, SMS, and mobile content are somehow related to each other (ads starting with “Send SMS…” have exhausted everyone), although WAP is a lot more than an instrument delivering games or melodies. Read more
Why WAP Isn't As Bad As People Say
Source: wapcatalog.com
“It’s unlucky that the acronym for Wireless Application Protocol (WAP) has such an unfortunate rhyme! Even more unlucky for WAP, it burst onto the mobile communication scene with lavish promises from the Mobile Operators (you know who you are) of ‘The Internet on your Mobile’ and ‘Take the Internet with you’. Read more
WAP Use
WAP penetration
According to a presentation by Mikhail Denisenko from United Fun Traders on IV Nordic Mobile Media Conference in Helsinki on November 13, 2007 WAP penetration (measured by active subscribers) in Russia was 17.3%. In September 2006, ComNews reported 14 million WAP users in Russia and the annual growth of WAP use around 50%. Other data that I could find is for the US, and it is… almost the same! According to MMetrics (January 2007), 17% of 177 million users with Web-enabled mobile phones in the US browsed Web on their phones. Read more
What is WAP – 2
TECHNICAL INFORMATION
Developers of WAP tried to use existing World Wide Web (WWW) technologies as much as possible. Therefore, WAP architecture is very similar to WWW architecture. WAP uses the same resource addressing as WWW, the same names for data types. There are also analogs of HTML and JavaScript in WAP. Read more
What is WAP – 1
Definition
WAP (Wireless Application Protocol) is a method of accessing Internet resources from a mobile phone, which does not use computer and/or modem. In essence it is a technical standard describing a method, by which information from the Internet is transmitted to the screen of a mobile phone. Read more
