Eyeline Call2Service

Overview

Call to Service Technology returns a Text or a Dialogue to Your Customer’s Call. When a phone number is called from mobile phone, the caller receives an SMS or a USSD dialogue.

Call2Service example

Benefits for Provider

Benefits for Service Provider from Call2Service

• Launch services easily and quickly:
  -Buy a service number;
  -Create a service (no technical knowledge required);
  -Advertise the number
• No need to integrate with operator
• Collect customer phone numbers for further personalized marketing
• Increase customer loyalty with an easy and free access to your services

Benefits for User

Why Call2Service Is So Good for the End User?

• No cost for the end user
  Free phone call because there is no voice connection. USSD is also free.
• Better user experience
  The user needs to just dial a phone number which also can be saved to the phone book.
• Availability
  Available on almost any handset, in any country, from any operator

Applications

Employ Call to Service for:

1. Authenticity Check – call the number on packaging to verify it is an authentic item.
2. Availability Check – call the number in magazine to check availability when Internet is not available.
3. Authorization – call and verify your identity by supplying the specific code.
4. Product Registration – call, enter the number, register your product with your phone number.
5. Pushing Contact Information – make it easier to remember your contact information for people on the go – a simple call to the short number initiates a text with your phone number, address, and directions.

Plus consider C2S as an alternative to your “SMS to the short code” applications!

New Marketing Channel

Open Up A Marketing Communications Channel

Any service based on Call to Service Technology opens up a channel for direct marketing communication with the customer. The provider of the service gets a mobile phone number of the customer that later can be used in further mobile communication.

For example, the marketing channel can be used:

• To deliver information about new arrivals, current and planned special promotions;
• To deliver invitations, coupons, discounts, bonuses to the mobile phone of the customer;
• To sign up the customer for future special offers;
• To host lotteries, contests, and other interactive events.

Many of Eyeline services use Call2Service as an entry point. Here are some good examples:
Mobile Coupons, Self-Service, Authenticity Check, Availability Check .